ISBN-10: 0205770886 | ISBN-13: 85 | Edition: 10
Updated in a 10th edition, clearly explains basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Book is like new. Read about 10 pages. No highlights. Paperback
Sells new for $169. Selling for $75 obo